UI, UX, BRAND DESIGN
Following the success with the opening of its first restaurants, Telemaki needed to create a mobile application from which to place orders quickly, simply and directly. I was commissioned to develop the entire user interface of the application, including an initial functional and structural analysis.
The art direction is based on the design principles of the Telemaki brand, characterized by a generous use of spacings, big typography, simplification of processes and visual elements, simple but strong use of color and clarity in terms of use. The resulting interface is clean, simple and devoid of distractions, while the application remains fully consistent with the brand image.
All existing processes in the application —profiles creation, updating and modification of the profiles data, application of complements in the orders, process of payment, search of services based on postal codes, etc.— as well as the flow of the experience were visually illustrated in a thorough but understandable way.
1. Art direction
2. Functional analysis
3. Information architecture
4. Visual design
• Pencil & paper
• Adobe Illustrator
• Adobe Photoshop
Know more about Telemaki and all the brand design process I developed for them.
Telemaki Brand